Alexandria, Va.– 495 Express Lanes today announced the launch of a three-month car giveaway contest designed to accelerate the adoption of E-ZPass and the new E-ZPass® FlexSM among Northern Virginia drivers in anticipation of the Express Lanes opening later this year. The lucky winner will custom-design his or her own MINI from Passport MINI of Alexandria.
To enter the contest, participants must register their E-ZPass on the 495 Express Lanes website – www.495ExpressLanes.com/winaMINI – by August 31, 2012. Drivers who do not currently have an E-ZPass can visit the 495 Express Lanes website to learn where to get an E-ZPass, register on the Express Lanes website and enter to win the MINI. Complete rules and regulations are available on the 495 Express Lanes website.
“As a Northern Virginia business, we could not be more excited about the 495 Express Lanes – a project that will put drivers back in control of their commutes on the Capital Beltway,” said Jay Klein, vice president, Passport BMW/MINI/Toyota. “Like the Express Lanes, our business is all about keeping people moving and we can’t wait to put one lucky Northern Virginia driver behind the wheel of their own custom-designed MINI.”
The MINI giveaway is part of an educational campaign to prepare Virginia Beltway travelers for the new travel option coming on the Capital Beltway. The 495 Express Lanes will provide new options for a faster, more predictable trip on the Capital Beltway in Virginia and help drivers control how and when they get to their destination. To keep traffic moving at free flowing speeds, drivers will need an E-ZPass to use the Express Lanes – there are no toll booths or options to pay cash. Carpoolers will need the new E-ZPass Flex to ensure a toll-free trip on the Express Lanes. The E-ZPass Flex will be available in July.
“As we approach the opening of the 495 Express Lanes later this year, we are focused on getting Northern Virginia drivers ready to use the Lanes,” said Tim Steinhilber, Transurban’s general manager for the 495 Express Lanes Project. “An important first step is getting an E-ZPass as all drivers must have an E-ZPass to use the Lanes. If you don’t have an E-ZPass, this summer is the time to get one. Not only will you experience the benefits of E-ZPass, you’ll also have the opportunity to win a MINI.”
Travelers can see various MINI models at upcoming community festivals and events where the 495 Express Lanes and Passport MINI of Alexandria teams will be. Visit the 495 Express Lanes booth at the following events to learn more about MINI and how to enter to win:
- Viva Vienna
- Springfield Days 5K/15K run
- Celebrate Fairfax
- Grand Slam Fest
- Taste of Reston
The 495 Express Lanes are two new high occupancy toll (HOT) lanes in each direction from the Springfield Interchange to just north of the Dulles Toll Road on the Virginia side of the Capital Beltway. The 14-mile Express Lanes will be free for carpoolers with three or more people, buses, motorcycles and emergency vehicles. Other drivers may pay a toll for a faster, more predictable trip.
The 495 Express Lanes are on schedule to be completed in late 2012 and will operate 24 hours a day, seven days a week. The lanes will use dynamic pricing to keep traffic free flowing and provide a more predictable travel option on the Beltway. Dynamic pricing based on real-time traffic conditions manages the demand for the lanes, keeping the Express Lanes moving. Drivers will lock in their rate when they enter the lanes and pay tolls electronically with E-ZPass.
In addition to providing drivers with an option for a more predictable trip, the 495 Express Lanes will include three new Beltway entry and exit points meaning a safer and more direct route to popular locations in Tysons Corner and Merrifield.
About 495 Express Lanes
The 495 Express Lanes are new high occupancy toll (HOT) lanes that will operate on the I-495/Capital Beltway to provide drivers faster and more predictable travel options on I-495. The two new HOT lanes in each direction on the Virginia side of the Capital Beltway are from the Springfield Interchange to just north of the Dulles Toll Road (approximately 14 miles). Being delivered through a public-private partnership between the Virginia Department of Transportation and Transurban-Fluor, the Express Lanes will give drivers the freedom to control how and when they arrive at their destination. For more information, please visit 495ExpressLanes.com.
About Passport MINI of Alexandria
Passport MINI of Alexandria opened their doors in 2009, quickly becoming the top MINI dealership on the East Coast, providing their famous dedication to customer service and loyalty to MINI enthusiasts. For more information, please visitwww.passportmini.com.
# # #